Tre Rail (Le Goat)

Hey! What´s up. If you made it to this page, you must want to know who I am, so let me tell you about my 30 journeys around the sun and the experiences that have shaped me so far. First off, I´m extremely West Coast, specifically Southern California. This is the first thing people usually notice when they meet me elsewhere in the world haha. I grew up in sunny Santa Monica to a family legacy of musicians, writers, and business folks where I started writing songs and poetry over 15 years ago.

I began college at San Diego State, joining the fraternity FIJI and founding the local chapter; inevitably becoming President before transferring to my alma mater USC. There, I graduate with a magna cum laude Communication degree, and also studied Audio Engineering & Sound Design. I took my chance being an industry engineer, briefly working for The Village Recorder. There´s a story there but its for a different time. I went freelance and mixed and mastered many projects for artists out of my home studio. Proficient in Pro Tools but I lowkey prefer Ableton at this point and even use BandLab for easier collaborations internationally.

After finishing school, I spent the next 6 years developing one of the dopest communities I´ve ever seen -- Beat of the Week. A weekly Hip Hop competition that put up one instrumental each week and artists would put their verse for a chance at $500. Initially a participant in the beginning stages of the app, I eventually won 14 times and then convinced the founders that it would probably better suit the company if I joined the team. Quickly becoming Chief Marketing Officer, I grew the app from 30 local users to 300,000 international users across the US, Latin America, Europe, New Zealand, Africa, and more. This was achieved through a series of community events, documentaries, blogs, livestreams, and targeted advertising. All good things come to an end though, where the app closed shop in October, 2021.

Towards the end of the BOTW tenure, in 2020 I started partnering with publishing companies and radio stations to choose the winners on livestream for additional exposure to the artists. One of these weeks, a DASH Radio DJ and Producer named Journey was the host. It just so happened that I slipped one of my verses into the mix and Journey ended up choosing me as the winner! We chatted afterwards and he asked to collaborate... but not just any request... peak pandemic Journey says in our first conversation "F$%& sending beats, let´s got live on Twitch and cook something new up from scratch in front of an audience!" We started doing this every week and inviting guest producers to come on. They would get 15 minutes to create sounds and then we would chop it up and turn it into a beat with the other 45 minutes. Thus, Vibe Stream Network was born. Eventually we started curating the streams for Beat of the Week and gave those artists their own show slots on our channel. We were running 8 shows a week with 6 different hosts, syndicated into Spanish all on Twitch from our houses. After years of programming we amassed a music catalog of thousands of pieces with dozens of collaborators. Journey has become a best friend, mentor, and business partner that I work with every day on shaping the future.

Around this time, I dove deep into the new world of Web3, crypto, and blockchain technology. I´ve always been fascinated with tech, from video games to audiovisual equipment. As soon as the implications of blockchain clicked for me, I couldn´t unsee it. I knew this was an area I had to focus on. I joined communities and became a strategic investor, project manager, and builder - receiving grant funding and notable partnerships until everything crashed. That didn´t stop me from believing though. In fact, the conferences that used to be packed where I couldn´t reach CEO´s or Venture Capitalists were now completely empty and I could walk right up and ask all the questions I needed. Bear market was good to me.

Towards the end of 2022, I married the love of my life and moved from SoCal to the Bay Area. This was a necessary change of pace to get a little deeper into the tech world. I was recruited to lead community engagement for a crypto Wallet called Timeless. This had me networking with project leads around the world and attending conferences with a mission. Eventually, I crossed paths with Eluvio, a content blockchain that was based in the Bay Area. After meeting the team, we clicked right away and decided to partner for a media competition on-chain during SXSW with a $50,000 prize pool called "Extremely Talented and Under-recognized". It got featured in Yahoo Finance and Market Watch and lead to an amazing 10 days with some awesome people in Austin, Texas.

Since then, I´ve been navigating the trifecta of impossible industries (entertainment, tech, web3). The bumps and bruises along the way have been real. Working as a marketing consultant and strategist for different entities, while building my own, and creating music is a whirlwind that I wouldn´t wish on anybody. But, I can´t get enough. These next chapters will be significant. The history in my blood, the experiences I´ve endured, and the knowledge of the future that I have has made my goals lofty and delusional, just like I like it. My mission is to impact the world by radically revolutionizing the way that media is distributed and monetized, using myself, and my art, as the test dummy.

Welcome to my world.